tyranny communiqué

cool communiqué

We, the un-designed,

Do solemnly swear that from this day forth we shall

endeavour to strip away the masks that we use to disguise

our innate beauty. We shall no longer allow ourselves to

idly choose between ‘off-the-shelf personas’ and ‘pre-

fabricated identities’. The fact that we have become so

accustomed to wearing masks is hardly surprising in this

Corporate Age. The corporation itself is a mask used to

disguise the identities of those who privatise abundance

and socialise suffering; highwaymen have always worn

masks. And as the corporatic attitude slowly adulterated

every aspect of human existence it was only a matter of

time before even our prized ‘individuality’ became a mass

produced commodity. ‘Cool’ is nothing more than being

comfortable with who you really are, cool is freedom from

masks, but cool seems to be out of fashion these days.

Fashion is little more than creative fascism, it

enslaves both the designer and wearer. We like to believe

that we’re ‘unique’ and yet we spend a fortune on clothes

that will stop us from ‘standing out’ in a crowd;

following fashion guarantees nothing but anonymity. Every

piece of ‘designer’ clothing is 100% pure wool – that is

to say it is a covering for a sheep! See how faithfully

the heard follows the fickle whim of an uptight Prima

Donna one year only to feign embarrassment at photographs

of their fashion faux pas the next.

The Punk DIY ethos was great, it said don’t be a

slave to pop culture, make your own fashion. But instead

of experimenting with clothing and style to discover

their innate and uniquely true individuality everyone

decided to dress like a “punk”!

The SLF are way too vain to display somebody

else’s name on their clothing. We wear no ‘fashion’ that

has not itself been fashioned from an aspect of our own spirit;

the clothes only maketh the man if the man maketh the

clothes – do your own thing. Come gather ye peacocks and

strut, for the re-renaissance shall be humanity’s sexiest age.

Yours truly,

the SeLF